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2010年考研英语一新题型真题(跨考)
作者:跨考教育 文章来源:sina 点击数: 更新时间:2010-1-14 11:51:21

  [A]The first and more important is the consumer’s growing preference for eating out: the consumption of food and drink in places other than hours has risen from about 32 percent of total consumption on 1995 to 35% in 2000 and is expected to approach 38% by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5% a year as the recession is looming large, people are getting anxious. They tend keep a tighter hold on their purse and consider eating at home a realistic alternation

  [B]Retail, sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retails have already tried e-commerce, with limited success, and expansion aboard. But almost all have ignored the big profitable opportunity in their own back yard: the wholesale food and drink trade, which appears to be just the kind of market retailers need。

  [C]Will such variations bring about a change in overall structure of the food and drink market? Definitely not. The functioning of the market is base on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide. What to buy. At any rate, this change and international consumers, regardless of how long the current consumer pattern will take hold。

  [D]All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rank in substantial profits thereby. At last, that is how it looks as a whole. Closer inspection reveals important differences among the biggest nation market especially in their customer segment and wholesale structures, a as well as the competitive dynamics。

  [E]Despite variations in detail, wholesale markets in the countries that have been closely examined---France 德意西—are made out of the same building block. Demand mainly from two sources: in dependent mom—and –pop grocery stores which, unlike large retail chains, are too small to buy straight when they don’t eat at home. Such food service operators, but most of these businesses are known in the trade as “horeca”: hotels, restaurant and cafes. Overall, Europe’s wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figure when assed together, mask too opposing trends

  [F]for example, wholesale food and drink sales came to $268 billion in 法国、德国、西班牙、美国in 2000 --- more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail ; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often ;and in the competitive dynamics of this fragmented industry are at last man it feasible for wholesalers to consolidate。

  [G]However, none of these requirements should deter large retailers land even some large food producers and existing wholesalers, from trying their hand, foe those that master the intricacies of wholesaling in Europe stand to reap considerable gains。

  考试结束之后欢迎参与政治、英语、数学讨论,发表你的观点和感受,与网友对一对答案。今年试题难不难?新浪教育特约多位名师在论坛进行24小时答疑。送考试祝福,请点击进入许愿专区。自我感觉考得不好的,欢迎进来发泄一下。欢迎参与2010年考研成绩预测及复试线预测,并查看其他人的估分。

   

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